It is coming towards the end of 2008, Google have just celebrated their tenth birthday, boy how things have changed in those ten years for those of us involved in the web promotion business. Fair play to Google, I understand their reasons for waging war on the paid links market, however I hear that it is still thriving "underground" as it were. I also agree with their new stance on excessive reciprocal linking, so what forms of link building should a webmaster be involved with and what are the best ways to promote a website in these heady days?
In my humble opinion 2009 is the year where one way backward links are going to be all the rage. They have always been of a higher value than the reciprocal link but next year could be the time when these links are given even extra weight and power.
I have never really understood the value of a reciprocal link in any case. I give you a pound, you give me a pound, where is the value in that. We started with a pound and we still have a pound. Linkmetro really highlighted the whole problem with these types of links and hence a change has been made.
I am one of those people who really believe in the benefits of article marketing. Why? Well to put it in simple terms, it works. I have been writing articles for the last three years, I set myself a goal to write an average of one article per day and have managed to do this for the last eighteen months. The results have been quite amazing and what's more this form of web promotion is free.
I also believe in viral marketing. This is where you start or try to start people talking and more importantly linking to your site because of something that you have wrote on the site. It can be quite tricky to start with to fully comprehend but again it's quite a clever way to obtain those all important backward links.
Without a doubt though, the best way to gain links is by having quality, original and fresh content on your website, a site that you update on a regular basis. Content is king as they say.
Steve Hill is a webmaster from Birmingham, he has interests in a number of websites including: stuttering
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