Link building is without a doubt the most important part of the SEO process. Your site may be centered around well chosen keywords and top quality content, but without an important number of incoming links with your main keywords as link text it will be difficult to obtain those top search engine rankings.
Let's make a list with several link building techniques:
1. Article Writing
This is a popular way to both generate targeted traffic and incoming links. Write original articles related to your niche and send them to article directories leaving your links in the resource box. Using the Bum Marketing Method can get the most traffic out of article marketing.
2. Link Exchanges
Finding sites in your niche and requesting link exchanges is another way you can build link popularity. Be polite in your request and try to show the webmaster why it will benefit you both to exchange links. Not only can you build links through this method, you could also make some friends with the same goals that help each other out on a regular basis.
3. Directory Submission
Do a Google search for the terms "general directory" or "your niche directory" and submit your site to as many directories as possible. Each submission can mean one more incoming link.
4. Comment Posting
Find blogs related to yours and make useful comments. Try to add value to the discussion and don't forget to include your site's URL. If a reader finds your comment has helped him, he will be more open to visit your site and listen to what you have to say. You can find loyal customers this way.
5. Social Bookmarking
Sites like Digg, Stumbleupon, Technorati etc are very popular social networks where users send news and interesting content. You can send your blog posts or content pages to these networks and they may generate traffic to your sites depending on the quality of your posts and also give you some backlinks.
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